SEO is one of the more confusing and vague topics surrounding development and marketing (and at the end of the day, your business’ success).
First thing’s first
SEO stands for Search Engine Optimisation, which does exactly what you’d think – optimises your website so that it ranks well in search engines (if done effectively!).
There are hundreds of websites being added to the internet each day, meaning that your competition to fit onto the first page of Google is forever growing. And now, more than ever, it’s important to ensure that you’re employing the most effective SEO strategy possible, allowing your website to give your business the exposure it deserves.
Great, effective SEO is a solid mix of link building, optimised content and a well-structured website – a keyword driven website, teamed with well-optimised content is a recipe for success!